“Now more than ever we need to join forces to help boost the Scottish economy. Our wide-ranging partnership with the Scottish Business Network will see us collaborate closely to share insights and innovation across Scottish business leaders and entrepreneurs, all with the shared objective of driving growth.” Danielle Kelly, STV’s Strategic Development Director.
STV's successful Growth Fund launched in 2018 and was set up to support SMEs and help boost the Scottish economy. Growth Fund investment is available for businesses to boost their marketing activities through match funding or revenue share arrangements and aims to connect businesses with consumers across Scotland earlier in their business journey. STV has provided almost £10 million of funding across more than 340 deals to make TV advertising more accessible for businesses of all shapes and sizes. In March 2020 STV doubled the size of the Growth Fund to £20 million to extend marketing support to even more businesses across Scotland.
From retailers and home improvements services to leisure and ecommerce businesses, members have achieved success. A massive 91% of members saw an increase in awareness after their campaign and over half have already seen an increase in profit, 75% of those saw a minimum increase of 20%.
Further information is available at www.stvgrowthfund.tv
Source: Growth Fund Impact Survey. Member interviews, July & August 2019, 45 phone interviews. Growth Fund consumer research via ScotPulse, July 2019, 1,151 respondents.
Want to learn more about the STV Growth Academy, or how STV can support your business? Get in touch with Jules here.