the new york Scottish challenge







    Join us on a supercharged adventure in New york April 11 - 16 

  • The New York Scottish Challenge


    Do you have the passion, commitment and talent to take your company into the uS market?

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    The New York Scottish Challenge

    The US is Scotland’s largest export market and one which offers rich opportunities for Scottish businesses. But it is also a large, complex, and expensive market to enter unless you have a well-developed plan.


    To optimise your opportunities for success the team at Scottish Business Network has developed a five-week program to support you.


    The first four weeks are spent in preparation where you will be guided by successful Scots based in the US and UK to develop a market entry plan for your business. Uniquely this will also include introductions to potential customers, partners and investors based in New York.


    The program then transfers to New York where you will be lined up with high-value face-to-face meetings, and group sessions and have the opportunity to participate in a range of events in the city.


    To end the program you will change the Scottish Business Network team as we march in the 25th Anniversary Tartan Day Parade.


  • The programme

    Those joining us on the NYSC program will experience the full breadth of value delivered by the SBN community

    Market entry strategy

    Work with international experts over four weeks to create a winning market entry strategy including the creation of a validated sales pipeline.

    1-2-1 meetings

    This is no academic programme. From day one you will be introduced to prospective customers, partners, advisors and investors in the US all of whom are focused in ensuring your business success in the US.

    Business development in Manhattan, 11 - 14 April

    Upon arrival in New York you will be attending face-to-face meetings with prospects; group sessions with the Scottish Business Network team and various pre-arranged events. Throughout you will have full access to a support team dedicated to your success.

    The tartan day parade, 15 April

    Tartan Day takes place on Saturday, April 15th when you will join the Scottish Business Network team in a full day's activity including Marching in the official parade. An unforgettable experience.

  • who can take part


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    Early-Stage Business

    Startup or Scaleup we would like to have you join us on this programme. To participate we would look for you to cover your own travel and accommodation costs and make a contribution towards the cost of the course valued at £2,500.

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    Established Business

    If your company is more developed, you can join us for a tailored business development experience in New York for only £2,500 plus VAT and travel.

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    large business

    We offer a range of participation options from inviting members of your team to join us in the programme, to brand promotion and most excitingly we encourage companies to sponsor additional places for StartUps.

  • How To Get Involved

    Simply drop us an email

  • Updates & News


    January 3, 2023
  • FAQs