the new york Scottish challenge 2024





    a supercharged adventure in New york April 3 - 7 

  • Do you have the passion, commitment and talent to take your company into the uS market?

    Scotland's primary export destination is the United States, offering lucrative prospects for Scottish businesses. However, entering this vast, intricate, and costly market requires a well-structured plan.


    To enhance your chances of success, the Scottish Business Network has designed a comprehensive five-week program. During the initial four weeks, you will receive guidance from accomplished Scots based in the US and UK to formulate a strategic market entry plan for your business. Notably, this phase includes introductions to potential customers, partners, and investors in New York.


    Subsequently, the program shifts to New York, where you will engage in high-value face-to-face meetings, group sessions, and have the opportunity to participate in various city events.


    The program concludes with the Scottish Business Network team leading you in the 26th Anniversary Tartan Day Parade.

  • who is Taking part

    Meet the winners of this years challenge

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    The Scottish Design Exchange, a Social Enterprise bringing Scotland's Artists & Designers to your High Street. With stores in Glasgow, Buchanan Galleries and Edinburgh, George Street that sell an extraordinary range of beautiful art and design products.

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    Ailsa Reliability Solutions Ltd. are an independent organisation specialising in solutions to improve customers reliability and availability of their plant and assets, using the latest condition monitoring equipment and technology available on the market.

  • Our Sponsors

    This competition could not have been done without the support of our Sponsors

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    Maclean & Bruce

    Immerse yourself in the wonders of Scotland with a truly extraordinary trip that unfolds amidst breathtaking landscapes and unparalleled luxury. Picture the enchantment of a private castle, where a dedicated staff, including a talented chef and attentive butler, cater to your every desire.

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    Rock Rose Gin

    Rock Rose Gin gets its wonderful flavour from a carefully selected and put together creation of local and traditional botanicals. Each one meticulously chosen for their flavour properties to create the perfect taste.


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    Raasay Distillery

    The first legal distillery on the Hebridean Isle of Raasay. Isle of Raasay Single Malt is lightly peated balanced with rich dark fruit flavours. Matured in six signature casks as part of a unique six-part maturation, creating real depth and complexity.

  • The programme

    Those joining us on the NYSC program will experience the full breadth of value delivered by the SBN community

    Market entry strategy

    Work with international experts over four weeks to create a winning market entry strategy including the creation of a validated sales pipeline.

    1-2-1 meetings

    This is no academic programme. From day one you will be introduced to prospective customers, partners, advisors and investors in the US all of whom are focused in ensuring your business success in the US.

    Business development in Manhattan, 3 - 5 April

    Upon arrival in New York you will be attending face-to-face meetings with prospects; group sessions with the Scottish Business Network team and various pre-arranged events. Throughout you will have full access to a support team dedicated to your success.

    The tartan day parade, April 6th

    Tartan Day takes place on Saturday, April 6th when you will join the Scottish Business Network team in a full day's activity including Marching in the official parade. An unforgettable experience.

  • Updates

    The best way to stay up to date with the challenge is to follow us on Linkedin