HubSpot announced major changes at UNBOUND, but new features only create value when your team knows how to apply them in the real world.
In this session, Bart Kowalczyk will translate the most important updates into practical insight for founders, sales leaders, marketing leaders, and revenue teams. You’ll get a clear view of what matters, what is still noise, and how to use new HubSpot capabilities to improve pipeline growth, lead conversion, team efficiency, and visibility across the customer journey.
What you will learn
The most important HubSpot changes announced at UNBOUND
Where AI can genuinely support sales and marketing teams, and where it can create distraction
How better CRM context improves AI outputs and team decision-making
Why Answer Engine Optimisation is becoming an important part of demand generation
How new prospecting capabilities can support more qualified conversations
Practical ways to apply these changes in HubSpot without overcomplicating your processes