SBN New York: Global Innovation at the IBM Innovation Studio
Join us for an exclusive, high-impact morning at the IBM Innovation Studio, located in the heart of NYC. This event is a unique bridge between the Scottish entrepreneurial spirit and the global engine of IBM’s technological frontier. In this session, we move beyond the theory of AI to show you how some the world’s most recognisable brands are using IBM technology to constantly improve.
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This is more than a tech briefing; it is an opportunity for the SBN Community to gather in one of the world’s most influential innovation hubs, exchange ideas, and witness the activations that are redefining business in 2026.
Why Attend?
The NYC Vantage Point: Experience the energy of New York’s tech scene while connecting with the SBN global diaspora.
Exclusive "Behind the Glass" Access: A curated tour of the IBM Innovation Studio, a space usually reserved for IBM’s top-tier global partners.
Elite Performance AI: See how AI is brought to life through the lens of world-class brands:
Ferrari F1 Team: Precision and data at the limit of speed.
Wimbledon & US Open: Transforming fan engagement and athletic data.
Sevilla FC: Using AI to scout and build the future of sport.
