SBN NEwscast ft. Michael McCuish & Dave Stewart


· SBN Newscast

This week we were joined by Michael McCuish, Public Relations Director and Consultant, and Dave Stewart, Managing Director of The Fresh Air Leadership Company.

Michael joined us from his base in New York to talk about the importance of media relations when looking to enter the US market. Michael recently wrote a piece for Daily Business where he wrote about how vital targeted PR is when looking to raise your profile. 

Michael spoke from first hand experience as the PR & Customer Relations director for Away from the Ordinary, a Scottish travel company that pivoted during the pandemic to deliver high end virtual whisky and gin tasting.

You can learn more about pairing Whisky with chocolate, cheese, and even Scottish films on the Away from the Ordinary website.

Our second guest was Dave Stewart who delivers bespoke thinking experiences for leaders in amazing Scottish places as Managing Director of The Fresh Air Leadership Company. 

As we enter the thick of summer the interest in outdoor workshops has increased as customers see them as a COVID-safe, inspiring space to explore Purpose, Values, and Vision. 

With a lot planned for the coming weeks, including their massively popular free Fresh Air Business Walks in Scotland, you should definitely keep an eye on The Fresh Air Leadership Company. 

You can follow their story by connecting with Dave on LinkedIn here and read some of the amazing case studies on their website here.

Check out some of the news and events from the past couple of weeks:

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